Law firms logos are using the same old icons over and over again. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. Law firms need to be creative with their logos so that they will stand out from the crowd. Here are some ideas that can help you create a better looking logo than you now have.
Classic designs are still in and looks great. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. People right away know that you have a law firm with these symbols. But a logo does not have to be the first picture of a gavel that you see. You need to add something creative to it. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. Giving your old icons a new twist is what we are trying to say here.
There are many great logos that are created from a single thing. Examples of this are first letter of one of the partner’s names. A good letter is that which can be found in many partners’ names, if possible. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. Using the letter Z to make a logo for Zanes law is one good idea.
The best way to tell people what you do is through your logo. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. These are ideal for a niche market. There can be a connection made with your customers if you use these types of logos. These will let your clients know what you do and how you can help them.
Your logo can bear the name of your law firm. Your name can have the power to attract clients to your firm. You can build your reputation or your brand this way. If the logo design is not well executed then it will not achieve its purpose. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.